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Most people don’t spend a lot of time thinking about the effects of color in their homes or offices, yet, the color should reflect the people who live inside.

“One of the most amazing things about color is its close tie to emotions,” said Andrea Magno, a color and design expert at Benjamin Moore. “There are so many emotions that color can evoke.” This is why selecting colors for a home or business are extremely important to consider.

While not all people feel the same about each color, there are general ideas that are associated with each color. To learn more about your favorite colors, find them below!


This color grabs your attention. This is why fire engines, fire extinguishers and stop signs are all red. Red is often linked to love and passion but it is also an alarming, excitable color. However, Magno explains that there are exceptions to the colors associated feeling. “For example, a red room may feel too high energy or aggressive for one person, while it may be calming and enveloping for another.”


Orange is typically associated with fun and creativity. A senior color designer at Valspar likes to use the example of an orange slice. Thinking about one often evokes a sense of playfulness. You may see orange shades used in a child’s playroom or even a kitchen.


Emotions like enthusiasm, happiness, positivity, and energy are usually the terms associated with yellow. This color is also one where many designers like to point out that not everyone responds to color the same way. While yellow is thought to be inviting and positive, some people feel frustration.


This color is unique in that green can invoke a variety of emotions depending on the saturation and shade that is used in. “Think about places that are designed to inspire relaxation, like a spa, the color selections are often lower in saturation,” Magna explains. While in a lime green room the color gives off an adventurous and active emotion. On the other hand, dark green is then associated with ambition, greed, and jealousy. Choosing the right shade is important in giving off the right feeling.


Purple is a mysterious, imaginative and luxurious color choice. Lighter shades of purple, like lavender, often add a restful quality to bedrooms. Purple is also a good shade for interior designers to use to create drama or make a bold statement within a room.


The most popular color in the United States is associated with trust, loyalty, wisdom, faith, truth and many more feelings. Because of its calming effect, it is often beneficial to be used throughout a home or office.


Brown is a warm color choice that often brings a sense of comfort and stableness. You can find brown in many tones and shades and offers the kind of variety you need for both the interior and exterior of a home.


The color black has a variety of ways to be used. Black can add a dramatic effect or it can also have a calming, quieting effect. Often times it is also associated with elegance.

When you are ready to get more in depth and find out what color best suits the mood of a space in your home, give us a call or send us a message to set up a consultation.